Advertising

CJS is an Open Access journal. The mission of CJS is to contribute to the effective continuing medical education of Canadian surgical specialists, using innovative techniques when feasible, and to provide surgeons with an effective vehicle for the dissemination of observations in the areas of clinical and basic science research.

Circulation

  • Canada’s most comprehensive email product reaching Canadian surgeons.
  • Our email alerts reach over 9,000 surgical members of the RCPSC.
  • Each email provides links to full text articles hosted on www.canjsurg.ca
  • Consistently high unique email opening rates of over 48%.

Website and Email Advertising

View 2021 Digital Media Kit as PDF

Banner Advertising Opportunities and Rates

All online banner advertising rates are based on a cost-per-thousand (CPM) against ad impressions.

  • Leaderboard on desktop = 728 x 90
  • Leaderboard on mobile = 320 x 50
  • Leaderboard on tablet = 468 x 60

All ads will be placed on mobile site at no additional charge if creative is received in both formats.

Rates

  • Top Leaderboard = $90 CPM

Email (eTOC) Advertising Opportunities and Rates

All rates are in net $.

  • Top leaderboard 728 x 90 = $1,650
  • Lower leaderboard 728 x 90 = $1,200
  • Big box 300 x 250 = $1,500
  • Text link with logo = $1,200

Digital Ad Specifications

  • PNG, JPEG, GIF (animation accepted). No flash
  • Resolution 72 dpi
  • Maximum file size 250 KB
  • No third-party ad serving (click tags or pixel tracking)
  • Impression tags and customized URLs accepted
  • All pharmaceutical ads must comply with PAAB guidelines (www.paab.ca)
  • All ad material due 4 business days prior to posting

Podcast Sponsorship

An audio introduction to our CJS podcasts:

  • All content is medical
  • Growing in popularity and listenership

Audience and traffic:

  • All Cold Steel CJS podcasts can be accessed on our open access pages on the site at www.canjsurg.ca/podcasts
  • Average no. of plays is tracked for each podcast
  • The number of plays builds over time
  • Ask your representative for up-to-date information on total plays, and information on sponsor messages

Career Advertising

View 2021 Careers Rate Card as PDF

Website Advertising

  • $300 plus tax for a 60-day posting on the CJS careers page.
  • Unlimited text, logo included. Logo must be submitted in JPG, GIF, PNG or BMP. Ad text should be submitted in a Word document.

Email (eTOC) Advertising

The eTOC box ad, created by our production department, will feature your company logo and job position heading. It will appear on the email alert that is sent to surgeons, and will be hyperlinked to the full job description on the CJS website.

  • eTOC Box ad size: 300 x 250
  • Resolution: 72 dpi
  • Rate: $500 plus tax for one eTOC box ad. This includes a 60-day posting on the CJS careers page.

Note: the eTOC box ad links to your ad posting on the CJS website, so the job must remain posted for 30 days after the eTOC delivery date. If requesting an eTOC box ad, please ensure your employment position application deadline falls within these parameters.

Advertising Deadlines

eTOC Delivery Date/Issue Date AD/Material Closing Date
February 26, 2021 (Jan-Feb)  February 22, 2021
April 30 (March-April)  April 26
June 30 (May-June) June 24
August 31 (July-Aug) August 25
October 29 (Sept-Oct)  October 25
December 31 (Nov-Dec) December 22

Payment Information

Commission: Agency commission of 15% allowed to recognized agencies only.

Canadian Clients: All invoices are payable to CMA Joule Inc.

Clients Outside of Canada:  Advertisements from outside Canada must be prepaid. Major credit cards, cheques, money orders and wire transfers accepted.

Contact

Display & Online Advertising
Trish Sullivan, Senior Sales
Cell 905-330-8770
trish.sullivan@cmaj.ca
Deb Woodman, Sales Coordinator
deborah.woodman@cmaj.ca

Careers & Classified Advertising
Susan Ritchie
Tel 613-731-8610; 800-663-7336; extension 8475
Laurie McLeod
Tel 613-731-8610; 800-663-7336; extension 8460
advertising@cma.ca

Policies

Review the Advertising and sponsorship policies for more information about sponsorship and advertising.